A landing page, or lead capture page, is the page that appears once you click on an advertisement. These can be linked to pay per click ads, PURLs, or social media links to help enhance the effectiveness of these campaigns. Landing pages should help yo...
Running a Pay-Per-Click (PPC) marketing campaign on Google is one way to increase your visibility online. Having your website show up at the top of search engines means that your company will be seen by your target audience before your competitors. Ha...
With the release of Google Instant, search marketers are going to be figuring out exactly how this affects their pay-per-click marketing strategies and search engine optimization. Personalization If you are signed into your Google account, then searc...
Conversions on paid search advertisements for small businesses have increased over the past year, according to the “State of Small Business Online Advertising Q2 2010” report from WebVisible. In the second quarter of 2010, small businesses were see...