It may be true that businesses have been able to function without high-tech marketing strategies for decades. However, this school of thought is now separating the businesses of today from the businesses of tomorrow. Today’s marketing environment i...
A landing page, or lead capture page, is the page that appears once you click on an advertisement. These can be linked to pay per click ads, PURLs, or social media links to help enhance the effectiveness of these campaigns. Landing pages should help yo...
The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoi...
Last week, Delta Airlines launched a new feature on their Facebook page that allows fans to book flights without leaving the fan page. The new feature, which will also be coming to Delta’s display ads on various news and publisher sites, has an a...
Global Director of Digital and Social Media for PepsiCo Bonin Bough talked with BigThink.com about Pepsi’s social media strategy. One idea that he discusses is how everyone’s social media strategy needs to be unique to their company and re...
Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B We...
We have already talked about how you can Improve Your Email Click-Through Rates With Social Media. Cross-promotional marketing efforts can help your company spread the word as you launch new marketing platforms, as well as boost follower interest. By r...
Including social media sharing options like Twitter, Facebook, MySpace, LinkedIn, and Digg in your email marketing messages can generate a 30% higher click-through rate than emails without a social sharing option. According to a study by GetResponse, o...