Your direct mail marketing campaign cannot be successful if you are not using a quality mailing list. A beautifully designed postcard for your new steakhouse restaurant is worthless to vegetarians. A quality mailing list provider should know very speci...
With the release of Google Instant, search marketers are going to be figuring out exactly how this affects their pay-per-click marketing strategies and search engine optimization. Personalization If you are signed into your Google account, then searc...
Once you are able to bring someone to your e-commerce website and convince them to become a customer once, you will want to figure out how to make them come back. Keeping customers is one of the most effective but neglected ways to control your marketi...
With digital printing increasing in popularity, options, and new features, it can seem appealing to choose digital printing over offset printing. However, it is important to know exactly which type of printing will be effective for the particular marke...
Google has announced it’s latest innovation to search: Google Instant. In this post, find out exactly what Google Instant is and how it works. What Is Google Instant? Google Instant predicts what you are searching for as you type. Google’s ...
A key element of website design is having clear call-to-action buttons and links. A “call to action” refers to copy and images that compel a user to take a certain action. Typically the action is to purchase a product or take a step in the ...
Variable Data Printing, also known as VDP, is a marketing approach that has shown significant results for direct marketers and businesses of varying industries. This method of printing allows the sender to customize each and every document within a si...
Conversions on paid search advertisements for small businesses have increased over the past year, according to the “State of Small Business Online Advertising Q2 2010” report from WebVisible. In the second quarter of 2010, small businesses were see...
While many marketers may worry about direct mail marketing dying away, there are still plenty of people who are investing in it – specifically, in politics. As it gets closer to November elections, you can see plenty of local, state, and national...
Last week, Delta Airlines launched a new feature on their Facebook page that allows fans to book flights without leaving the fan page. The new feature, which will also be coming to Delta’s display ads on various news and publisher sites, has an a...