It may be true that businesses have been able to function without high-tech marketing strategies for decades. However, this school of thought is now separating the businesses of today from the businesses of tomorrow. Today’s marketing environment i...
QR Codes Part 1 – What are QR Codes? QR Codes Part 2 – 4 Ways To Use QR Codes In Your Direct Mail Pieces In this final post on QR codes, here are 9 real life examples of QR codes being used by a variety of companies. QR codes are becoming more ...
See part 1 of this series on QR codes: What are QR Codes? As smartphones continue to increase in popularity, QR codes are an easy way to appeal to your tech-savvy customers while increasing the response rate on your direct mail campaigns. The power of...
What Is A QR Code? QR codes are starting to gain more traction in cross media marketing. A Quick Response Code, or QR Code, is a matrix barcode (or two-dimensional code) that is like a paper-based hyperlink. They have become popular (especially in Japa...
Some marketers may feel that direct mail marketing is not a successful use of a marketing budget. However, in a recent study titled “Finding the Right Channel Combination: What Drives Channel Choice,” ICOM found that consumers in U.S. and C...
Your direct mail marketing campaign cannot be successful if you are not using a quality mailing list. A beautifully designed postcard for your new steakhouse restaurant is worthless to vegetarians. A quality mailing list provider should know very speci...
Variable Data Printing, also known as VDP, is a marketing approach that has shown significant results for direct marketers and businesses of varying industries. This method of printing allows the sender to customize each and every document within a si...
While many marketers may worry about direct mail marketing dying away, there are still plenty of people who are investing in it – specifically, in politics. As it gets closer to November elections, you can see plenty of local, state, and national...
One of the best ways to get the attention of current or prospective clients is by using Personalized URLs. Personalized URLs, or PURLs, allow companies to give out individual URLs that includes the recipient’s name. This will direct them to a lan...
Variable Data Printing allows you to adjust your direct mail marketing campaign so it is more customized and personalized. Using VDP means you can create more attention-grabbing direct mail pieces that appeal to your target market. There are many benef...