The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. They will be releasing their new website design that complete re...
According to the October 2010 U.S. Mobile Consumer Briefing, 59 percent of mobile consumers plan to use their mobile phone for holiday shopping and planning holiday celebrations, not including making phone calls. In 2009, the number was only 25 perce...
If you have a healthcare website that distributes information about the industry, whether it is through press releases or blog posts, you may want to consider integrated online videos to your website to increase visitors. According to a study by Manhat...
The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoi...
Some companies may think that deep links – links to pages other than the homepage or top-level page – are not valuable. They believe deep links mean not seeing the website’s main landing page with useful information and banners. Howev...
Including clear navigation and links for social shopping can help improve a shopper’s experience on your eCommerce website. However, the basics are often what customers focus on when visiting your website. According to the “Revolutionizing Webs...
Once you are able to bring someone to your e-commerce website and convince them to become a customer once, you will want to figure out how to make them come back. Keeping customers is one of the most effective but neglected ways to control your marketi...
A key element of website design is having clear call-to-action buttons and links. A “call to action” refers to copy and images that compel a user to take a certain action. Typically the action is to purchase a product or take a step in the ...
Launching a new website or a website redesign takes a lot of time, energy, and money. It is important that you have a clear plan from the beginning to make sure that you aren’t wasting your resources on a website that will end up not meeting your...
Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B We...