The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. They will be releasing their new website design that complete re...
A landing page, or lead capture page, is the page that appears once you click on an advertisement. These can be linked to pay per click ads, PURLs, or social media links to help enhance the effectiveness of these campaigns. Landing pages should help yo...
According to the October 2010 U.S. Mobile Consumer Briefing, 59 percent of mobile consumers plan to use their mobile phone for holiday shopping and planning holiday celebrations, not including making phone calls. In 2009, the number was only 25 perce...
If you are wondering how to increase your search engine rankings or trying to find new ways to make your website search engine optimized, it may help to understand the basics of how search works. Luckily, Google has created this video that explains how...
The holidays seem to start earlier every year, which means it is time to optimize your marketing campaigns for the holiday season. With your email marketing, it is important to do more than just coupons and discounts. Try to make your emails stand out ...
A lot of companies do not spend their time thinking about how to make their eCommerce websites search engine optimized. The website will contain navigational pages with little content and product pages with duplicate content. However making your eComme...
A welcome email campaign is an essential part of any email marketing campaign. By simply including a triggered welcome email into your marketing campaign can increase your transaction rates nine times more than bulk mailings and increase revenue per em...
If you have a healthcare website that distributes information about the industry, whether it is through press releases or blog posts, you may want to consider integrated online videos to your website to increase visitors. According to a study by Manhat...
QR Codes Part 1 – What are QR Codes? QR Codes Part 2 – 4 Ways To Use QR Codes In Your Direct Mail Pieces In this final post on QR codes, here are 9 real life examples of QR codes being used by a variety of companies. QR codes are becoming more ...
The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoi...